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Diplomacy to Q-comm: Melody's demand spikes
BENGALURU/DELHI/MUMBAI: The shelves began emptying even before Parle Products could quite understand what was happening. By Wednesday evening, searches on Melody, the caramel toffee by the Mumbai-based manufacturer of biscuits and confectionery, had jumped over 190 times on Google, while search strings like 'Melody Modi', 'Meloni Melody' all had 'breakout' tags on the search platform.
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economictimes.indiatimes.com
Everything's in a name: Parle Industries shares hit 5% upper circuit after PM Modi's 'Melody' gift to Meloni
Shares of Parle Industries surged 5% and hit the upper circuit after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This sparked…
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'Sweetening relationships since 1983': Parle reacts to Modi gifting Melody to Meloni
