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Diplomacy to Q-comm: Melody's demand spikes
BENGALURU/DELHI/MUMBAI: The shelves began emptying even before Parle Products could quite understand what was happening. By Wednesday evening, searches on Melody, the caramel toffee by the Mumbai-based manufacturer of biscuits and confectionery, had jumped over 190 times on Google, while search strings like 'Melody Modi', 'Meloni Melody' all had 'breakout' tags on the search platform.
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economictimes.indiatimes.com
Everything's in a name: Parle Industries shares hit 5% upper circuit after PM Modi's 'Melody' gift to Meloni
Shares of Parle Industries surged 5% and hit the upper circuit after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This sparked…
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'Sweetening relationships since 1983': Parle reacts to Modi gifting Melody to Meloni
Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This gesture sparked a viral "Melodi" meme online. Parle Products shared the moment on…
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Melody toffees are reportedly out of stock on Blinkit, Instamart after PM Modi gifts it to Giorgia Meloni
A gesture by Prime Minister Narendra Modi towards Italian PM Giorgia Meloni has unexpectedly caused a surge in demand for Indian candy Melody. The toffees reportedly went out of…
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timesofindia.indiatimes.com
Diplomacy to Q-comm: Melody's demand spikes
BENGALURU/DELHI/MUMBAI: The shelves began emptying even before Parle Products could quite understand what was happening. By Wednesday evening, searches on Melody, the caramel…
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PM Modi’s Melody gift to Meloni boosts Parle buzz
Meloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme culture around the two leaders' social…
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thehindubusinessline.com
Parle ramps up Melody production as demand surges after Modi's gift to Meloni
Parle boosts Melody production after Prime Minister Modi gifts it to Meloni, sparking global demand and brand promotion.