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Whey to protein-rich foods gets costlier on global supply crunch
India's growing demand for protein products is clashing with a global shortage of raw whey. This key ingredient's price has surged dramatically, forcing Indian brands to increase prices. Companies are absorbing some costs to protect consumers. The rising expense of protein powders and snacks is making daily protein goals more costly for many.
Raccontata da
economictimes.indiatimes.com
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India’s protein boom runs into a whey crisis as prices surge 4X, shortages loom
India's demand for protein-rich foods is surging as health-conscious consumers embrace protein shakes, bars, and fortified snacks. This trend, fueled by increased nutrition…
- ·
Whey to protein-rich foods gets costlier on global supply crunch
India's growing demand for protein products is clashing with a global shortage of raw whey. This key ingredient's price has surged dramatically, forcing Indian brands to increase…