Q-comm sales for FMCG giants double this year

Quick commerce now represents 6% of FMCG sales, doubling from FY25, with Dabur and Britannia leading at 9% of total sales. This channel drives a significant majority of online sales for these companies, accounting for 75% and 70% respectively. Growth is linked to premium brands and impulse purchases, though Hindustan Unilever sees demand for daily essentials.

Raccontata daeconomictimes.indiatimes.com