Wendy’s appoints new CEO as US fast food chain struggles

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleA branch of Wendy’s in Los Angeles (Reuters)Fast-food chain Wendy's has appointed Robert Wright as its new president and CEO, effective 21 May, amidst reports of a potential takeover bid by activist investor Nelson Peltz. Wright, who previously led Potbelly Corp and held senior roles at Domino's Pizza, will replace interim boss Kenneth Cook, who will remain as chief financial officer. The leadership change follows a challenging period for Wendy's, with global same-store sales falling by 10 per cent in the October-December quarter, exceeding analyst expectations. In response to declining performance, Wendy's closed 28 US restaurants in the fourth quarter of 2025 and plans to close a further 5 to 6 per cent (298 to 358 locations) in the first half of this year. The company aims to regain customers by emphasising everyday value, acknowledging that previous strategies focused too heavily on limited-time price promotions. In fullWendy’s in turmoil as new CEO takes charge with stores closing nationwideThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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