Home
Storia in 2 fonti
Moonwalking to Box Office Glory: How Lionsgate’s Nostalgic, Fan-Centric Marketing Campaign Turned ‘Michael’ Into a Blockbuster
No studio wanted to touch the Michael Jackson biopic movie 'Michael' except Lionsgate. Now the studio has a $700 million blockbuster and counting.
- ·
fortune.com
Moviegoers still hungry for sanitized Michael Jackson biopic, knocking 'Devil Wears Prada 2' off top spot | Fortune
The Lionsgate movie "Michael" is in rarefied territory, having brought in $703.9 million worldwide and counting.
- ·
variety.com
Moonwalking to Box Office Glory: How Lionsgate’s Nostalgic, Fan-Centric Marketing Campaign Turned ‘Michael’ Into a Blockbuster
No studio wanted to touch the Michael Jackson biopic movie 'Michael' except Lionsgate. Now the studio has a $700 million blockbuster and counting.