Target says shoppers are responding to a strategy reboot focused on style, discovery and experience after years of operational turbulence.

After a multi-year revenue slide and losing its unique 'Tar-zhay' appeal, Target is strategically pivoting to "wellness" to regain customer trust and corporate health.

Target, which embarked on a turnaround plan under its new CEO earlier this year, reported the biggest increase for a widely watched measure of quarterly sales in four years.