Indian FMCG volume growth is expected to slow down this year. Geopolitical tensions and a potential below-normal monsoon are key concerns. Companies may implement pricing strategies, impacting consumption frequency. In a base scenario, growth could reach 5 percent. However, adverse conditions might push growth to 3-4 percent. Consumers are consolidating purchases, buying less often but more per trip.

FMCG industry volume growth may soften to 3-4% due to rising crude oil prices and weather-related food inflation, warns report.

Indian FMCG volume growth is expected to slow down this year. Geopolitical tensions and a potential below-normal monsoon are key concerns. Companies may implement pricing…