Biz men, HNIs, rural customers top bank branch visits; students least reliant

Mumbai: Indian bank branches continue to draw their heaviest footfall from entrepreneurs, rural customers and affluent clients, while younger, digital-native users remain the least likely to walk in, according to a report by EY, which also noted that 55% of customers want better digital support across apps, websites and chatbots.The report finds that middle-age entrepreneurs are the most frequent branch users, with 68% visiting for cash transactions and 65% for account-related services, reflecting the operational needs of business owners who rely on physical banking for liquidity and servicing. The rural core is another key driver of branch traffic, with 56% visiting for deposits and withdrawals, pointing to the continued importance of cash-led transactions in semi-urban and rural markets.

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