Tinned tuna sales are soaring and it’s all because of TikTok

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleTesco has reported a significant increase in tinned tuna sales, rising by almost 18 per cent over the past two years, which translates to an additional 2.25 million kilograms of the product. This surge in popularity is largely attributed to social media influencers on platforms like TikTok, who have elevated tinned tuna to "culinary fashion" among younger consumers. Lee Bannerman, Tesco’s tinned fish buyer, noted that younger shoppers are embracing tinned tuna as an affordable and convenient way to boost their protein intake, a trend that originated in America and is now popular in the UK. While tinned fish was a staple in the UK during the 20th century before refrigeration became widespread, and saw a brief sales spike during lockdown, it is now the younger generation bringing it back into vogue. Tesco confirms that all its tuna products, including tinned varieties, are Marine Stewardship Council (MSC) certified, signifying sustainable sourcing, with 85 per cent of its wild-caught seafood holding this certification. In fullTikTok trend sparks boom in tinned tuna sales at UK supermarketsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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