FIFA has added another gambling industry sponsor to the 2026 World Cup by signing Greece-based betting brand Betano to a regional deal covering Europe and South America.

FIFA has added another gambling industry sponsor to the 2026 World Cup by signing Greece-based betting brand Betano to a regional deal covering Europe and South America.

Se trata de Betano, propiedad del líder global en GameTech Kaizen Gaming. Será la tercera vez en formar una alianza con la FIFA.