ALKHOBAR: Long queues formed outside Swatch stores in Riyadh this week as customers waited for the latest Swatch and Audemars Piguet collaboration, turning a colorful plastic watch into one of Saudi Arabia’s most memorable retail moments. Videos shared across social media showed people standing in line for hours, while resale listings quickly appeared online at prices several times higher than retail. Starting at SR1,500 ($400) at retail price, regional resellers are now listing the watches for upwards of SR10,000.

(Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…

(Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

ALKHOBAR: Long queues formed outside Swatch stores in Riyadh this week as customers waited for the latest Swatch and Audemars Piguet collaboration, turning a colorful plastic…

Stores are advising patience as they re-evaluate release of much-hyped watch