The EU wants to reduce “cookie fatigue” through browser-level consent rules that promise fewer banners and more transparency. Critics warn the proposal could create new gatekeepers, weaken personalised advertising, and increase costs for European businesses.

The EU wants to reduce “cookie fatigue” through browser-level consent rules that promise fewer banners and more transparency. Critics warn the proposal could create new…

L'Ue vuole ridurre la "stanchezza da cookie" attraverso regole di consenso a livello di browser che promettono meno banner e più trasparenza. I critici avvertono che la proposta…