The new rules of retail include buying into retail media networks

The American retail landscape has changed thanks to the closure of thousands of drugstores, the consolidation of luxury department stores, and the dramatic growth of the off-price channel. Juxtaposed with Gen Z’s growing preference toward in-store discovery, it has left many brand leaders unsure of the right retail strategy. The latest quarterly digital Town Hall meeting dove into these topics and more.

Raccontata daglossy.co