Cart stars: Gen Z drives fashion, beauty e-sales

NEW DELHI: Around half of India’s online fashion and beauty shoppers are now Gen Z, and platforms are rapidly realigning to keep pace. Significantly, the cohort also boasts 1.5x the e-retail spend share on categories such as lifestyle, beauty, and electronics compared to other age groups, driving growth in a market that has more than doubled over five years to $66 billion in gross merchandise value, Bain & Co data showed.

Raccontata datimesofindia.indiatimes.com