Prudential to buy 75% in Bharti Axa; Rs 3.5k-cr deal to help firm deploy wider product suite across channels

MUMBAI : UK’s Prudential plc has doubled down on its India plans, with the British insurer agreeing to acquire a 75% stake in Bharti Life Insurance from Bharti Life Ventures and 360 ONE Asset Management for an initial cash consideration of Rs 3,500 crore. The transaction will hand Prudential both majority ownership and operational control, marking a strategic reset of its India business.

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