In Q1 2026, iPhone 17 dominated with 6% global sales, securing the top three spots, while Samsung’s five models highlighted a record 25% market concentration amid component cost pressures.

Apple’s iPhone 17 was the world’s best-selling smartphone in quarter one of 2026.

In Q1 2026, iPhone 17 dominated with 6% global sales, securing the top three spots, while Samsung’s five models highlighted a record 25% market concentration amid component cost…