Analysts at investment bank Morgan Stanley estimate the underserved market could be worth up to $1 trillion in annual sales.

Walmart and Amazon are racing to speed up order deliveries in rural areas of the U.S. Small cities and towns are a rich source of untapped sales for whichever retailer builds a…

Last month, Andy Jassy said the average monthly number of Amazon customers receiving same-day deliveries doubled in 2025 compared to the year before.

Analysts at investment bank Morgan Stanley estimate the underserved market could be worth up to $1 trillion in annual sales.