The rise of India’s frugal flamboyance - The Economic Times

India's liberalization brought 'frugal flamboyance'. This trend allows people to appear rich without spending excessively. It contrasts with traditional austerity and former Prime Minister Manmohan Singh's call to cut back on visible spending. Individuals now focus on maximizing happiness through smart, calibrated expenditures. This approach offers a way to enjoy life's pleasures without the burden of excessive wealth display.

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