Washington Examiner columnist Joe Concha said that Pratt’s authenticity, combined with his ad campaign, is making him stand out in the LA mayoral race.

The reality TV alum’s bid for higher office gained viral traction after videos, which Pratt said were “fan-made,” circulated across social media.

Spencer Pratt might be a candidate uniquely suited for the moment: An elder millennial with everywhere-all-the-time social media instincts, bluntly spelling out Los Angeles’…

Washington Examiner columnist Joe Concha said that Pratt’s authenticity, combined with his ad campaign, is making him stand out in the LA mayoral race.

Pratt's campaign ad featured a parody of the theme song from the Fresh Prince of Bel Air, with the changed lyrics rapping about his story.