WHO warns of nicotine pouch brands targeting youth with deceptive marketing tactics as sales surge, urging urgent regulatory action.

The World Health Organization warns in a new report about the addiction risks of nicotine pouches and the industry’s “aggressive” marketing tactics targeting young people.

Brightly coloured nicotine pouches promoted through social media influencers, music festivals and youth-oriented advertising are driving a rapid rise in nicotine use among young…

GENEVA: The World Health Organisation issued a strong warning on Friday over the rapid global expansion of nicotine...

WHO warns of nicotine pouch brands targeting youth with deceptive marketing tactics as sales surge, urging urgent regulatory action.