Google built the internet economy. AI is rewriting it.

For the last two decades, most businesses have competed for visibility.Google rankings, paid search, website traffic, marketplace positioning and social reach became the foundations of modern customer acquisition. Entire industries were built around helping brands climb search results, generate clicks and capture online demand more efficiently than competitors.That ecosystem created clear winners. Companies learned how to optimise websites, dominate search rankings and engineer discovery at scale. In many sectors, visibility itself became the commercial advantage.

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