At this point, when you open TikTok, Instagram, YouTube, X, or any other social media platform, you should assume that every single thing in your feed is paid for in some way. Some of it is clips; most of it is marketing; all of it wants you to think it’s just regular ol’ content. All the views are lies. (Gudea, which shows up a bunch in this NYMag story, is… complicated.) Some of it is real! But at some point the only thing you can do is not trust a bit of it. [Link: The Feed Is Fake | https://www.vulture.com/article/social-media-feeds-chaotic-good-projects-clipping.html | New York Magazine]