Fourteen years ago this month, a media bus tour was organized to foster dialogue between Turkiye and Armenia. Journalists from both countries traveled together across the two nations with the aim of breaking down prejudices and creating space for dialogue. I was among the journalists who joined the tour, which began in Istanbul and ended in Yerevan. That two-week tour played a significant role in shaping my understanding of why Turkish-Armenian normalization matters and why people-to-people engagement is so important.