Heatwave Melts Markets: Ice cream sales jump 40%, stock-outs spread: IICMA chief

In an interaction with businessline, Sudhir Shah, President of the Indian Ice Cream Manufacturers’ Association (IICMA), spoke about the industry’s sharp demand recovery, supply-chain pressures, stock-outs, quick-commerce growth and changing consumer preferences amid the ongoing heatwave.

Raccontata dathehindubusinessline.com