French firms turn to Kenya’s housing market after Presidents William Ruto and Emmanuel Macron backed a shift from aid-driven ties to private investment deals.

The Africa Forward Summit in Nairobi reflects France’s push to rebuild influence in Africa through trade, investment and soft power.

France is Europe’s third-largest economy and represents a major potential investment and trade opportunity for Kenya, which has traditionally focused on the USA and the UK.

French firms turn to Kenya’s housing market after Presidents William Ruto and Emmanuel Macron backed a shift from aid-driven ties to private investment deals.