The pricing patterns of these six products show how Coles was found to have misled consumers through its Down Down pricing patterns.

Coles engaged in “misleading” marketing through its Down Down campaign, offering discounts that an ordinary consumer would not believe were genuine, a judge has ruled.

Justice Michael O'Bryan found Coles had misled consumers in a judgment handed down on Thursday morning.

The pricing patterns of these six products show how Coles was found to have misled consumers through its Down Down pricing patterns.

It is ironic that the supermarket giant has been found guilty of moving too fast to provide cost-of-living relief to shoppers at a time of rapid inflation.

Reputation of Australia’s big supermarkets takes another hit as federal court finds Coles misled shoppers by promoting fake discounts