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Dell's Strategic Reset and Intentional Return to the XPS Brand
Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing UltraSharp’s professional credibility to make premium easier to understand and justify.
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technewsworld.com
Dell's Strategic Reset and Intentional Return to the XPS Brand
Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing UltraSharp’s professional credibility to make premium easier…
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arstechnica.com
Dell’s XPS revival is a welcome reprieve from the “AI PC” fad
Dell moves from pushing "AI PCs" and back to what matters in laptops.