Jewellery brands rapidly expand footprint in leading malls

Jewellery stores are now major anchors in Indian malls, occupying nearly 10% of space. This trend is set to continue, reinforcing jewellery's status as a primary anchor. Unlike online sales, jewellery purchases remain experience-led and trust-driven. This shift is reshaping mall designs and consumer engagement strategies across metro and tier-2 cities.

Raccontata daeconomictimes.indiatimes.com