India’s microdrama market likely to favour scaled winners as sector matures: BDO

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will lead. The sector is currently experimenting with various approaches. Significant growth is expected in the coming years. India's large smartphone user base and data ecosystem are key drivers. This format offers a strong opportunity for content creators and platforms.

Raccontata daeconomictimes.indiatimes.com