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YouTube is courting creators — and sponsors — with streaming shows
YouTube is pushing new series from stars like Trevor Noah and Alex Cooper
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theverge.com
YouTube is courting creators — and sponsors — with streaming shows
YouTube is pushing new series from stars like Trevor Noah and Alex Cooper
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cnbc.com
Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube
In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.