Conde Nast calls Google Zero.

Google is sure to tell us that the web is healthier than ever next week at IO, but out here on the streets everyone knows search traffic is collapsing — a phenomenon we’ve been calling Google Zero for years now. Well, here’s Conde Nast CEO Roger Lynch on TBPN saying they are assuming all search traffic will be zero from now on. I’m just saying — give us credit for naming the concept, bro. [Media: https://x.com/tbpn/status/2054316964731040207]

Raccontata datheverge.com