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Why is Silicon Valley suddenly obsessed with being tasteful?
Whether it’s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech’s biggest players are pivoting to fashion to sell their brands – and attempt to appear cooler in the process
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huffpost.com
Palantir’s $239 Chore Jacket Sold Out In A Day — But Critics Say It Misses The Point Entirely
"If you were to pick a garment that would gin up this much attention, it would be this," one historian said.
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theguardian.com
Why is Silicon Valley suddenly obsessed with being tasteful?
Whether it’s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech’s biggest players are pivoting to…