"If you were to pick a garment that would gin up this much attention, it would be this," one historian said.

"If you were to pick a garment that would gin up this much attention, it would be this," one historian said.

Whether it’s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech’s biggest players are pivoting to…

The gentle French garment is now as cursed as the infamous megacorp, which has accumulated $80m in government contracts in Australia alone