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City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
The campaign, fronted by a CGI squirrel, is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied
Raccontata da
theguardian.com
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City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
The campaign, fronted by a CGI squirrel, is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied
- ·
Yes, retail investment needs a boost – but the squirrel looks too tame | Nils Pratley
Ambition behind investing campaign is laudable, yet cutting stamp duty on share purchases, for example, would be much more savvy