Google claims AI helped block 99% of malicious ads before release

LONDON: Google said on Thursday that it blocked 99 percent of malicious ads before they were seen by users, as it steps up the use of Gemini-powered tools to detect fraud and enforce advertising rules at scale. The company said in its 2025 Ads Safety Report that it used a combination of human review and artificial intelligence to prevent fraudulent and policy-violating ads from reaching its platforms. The tech giant said: “Of the 8.3 billion ads we blocked or removed, we stopped over 99 percent before they were ever seen by anyone.

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