Pepsi has pulled out of sponsoring Wireless music festival amid growing backlash over the involvement of Ye, the rapper formerly known as Kanye West.

Pepsi has pulled out of sponsoring Wireless music festival amid growing backlash over the involvement of Ye, the rapper formerly known as Kanye West.

The brands were key sponsors for the festival, which has drawn significant criticism from figures across the political and entertainment worlds over West’s headline sets