The Italian Competition Authority said luxury goods giant LVMH appears to have adopted "particularly insidious" marketing strategies.

Italy's competition authority said the LVMH-owned cosmetic brands Sephora and Benefit used an "insidious marketing strategy" to appeal to tween consumers.

Regulator fears use of ‘covert marketing strategies’ by Sephora and Benefit might fuel compulsive habits

The Italian Competition Authority said luxury goods giant LVMH appears to have adopted "particularly insidious" marketing strategies.