After last year’s lowest attendance in 30 years, the return of Ladies Day on a Wednesday at Cheltenham saw the number of attendees rise by 10 per cent

After several years of declining attendance figures, bosses at Cheltenham Festival saw an early reverse in the trend after changes including a price drop on pints and a reduced…

A third of ticket purchases for the return of Ladies Day at Cheltenham Festival are women, bosses reveal as they target a turnaround in declining attendances with the rebrand

After last year’s lowest attendance in 30 years, the return of Ladies Day on a Wednesday at Cheltenham saw the number of attendees rise by 10 per cent