A third of ticket purchases for the return of Ladies Day at Cheltenham Festival are women, bosses reveal as they target a turnaround in declining attendances with the rebrand

After several years of declining attendance figures, bosses at Cheltenham Festival saw an early reverse in the trend after changes including a price drop on pints and a reduced…

A third of ticket purchases for the return of Ladies Day at Cheltenham Festival are women, bosses reveal as they target a turnaround in declining attendances with the rebrand

After last year’s lowest attendance in 30 years, the return of Ladies Day on a Wednesday at Cheltenham saw the number of attendees rise by 10 per cent