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‘We’ve got our Cheltenham back’: Crowds give new-look festival seal of approval
After several years of declining attendance figures, bosses at Cheltenham Festival saw an early reverse in the trend after changes including a price drop on pints and a reduced capacity – and on the opening day, attendees welcome the new-look festival
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independent.co.uk
Timeline cronologica
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Cheltenham Festival hit by train delays on opening day
Racegoers were faced with rail disruptions while on their way to Champion Day at Cheltenham Festival
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‘We’ve got our Cheltenham back’: Crowds give new-look festival seal of approval
After several years of declining attendance figures, bosses at Cheltenham Festival saw an early reverse in the trend after changes including a price drop on pints and a reduced…
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Ladies Day returns to Cheltenham as organisers try to win back female punters
A third of ticket purchases for the return of Ladies Day at Cheltenham Festival are women, bosses reveal as they target a turnaround in declining attendances with the rebrand
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Cheltenham punters vote with their feet as Ladies Day return sees rise in attendance
After last year’s lowest attendance in 30 years, the return of Ladies Day on a Wednesday at Cheltenham saw the number of attendees rise by 10 per cent
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A tale of two Cheltenhams: Cheaper pints aplenty – but more ticketed areas
As the festival aims to become more inclusive this year, the gap is widening between four-figure VIP packages and the cheapest tickets