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Blockbuster ratings start to vindicate NBC's $7.75 billion bet on the Olympics | Fortune
NBC averaged 24 million viewers across its prime afternoon coverage and Primetime in Milan, a 94% improvement over the 2022 Beijing Games.
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fortune.com
Blockbuster ratings start to vindicate NBC's $7.75 billion bet on the Olympics | Fortune
NBC averaged 24 million viewers across its prime afternoon coverage and Primetime in Milan, a 94% improvement over the 2022 Beijing Games.
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usatoday.com
2026 Winter Olympics had 96% increase in viewership over 2022 Games, NBC says
Viewership of the 2026 Winter Olympics at Milano Cortina reportedly up 96% over 2022, NBC announced Feb. 23.