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Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees
McDonald's has doubled down on value, which will likely help boost sales, but some franchisees are standing ground in their ability to independently set prices.
Raccontata da
cnbc.com
Timeline cronologica
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Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees
McDonald's has doubled down on value, which will likely help boost sales, but some franchisees are standing ground in their ability to independently set prices.
- ·
McDonald’s earnings beat estimates as chain’s value push pays off
Buzzy promotions have helped McDonald's win over high-income consumers.