US telehealth group will sell product for $49 a month, a third that of its Danish competitor

Novo Nordisk and Eli Lilly fell after Hims & Hers said it will offer a copy of the Wegovy pill for $49, far less than the $149 Novo sells the branded pill for.

US telehealth group will sell product for $49 a month, a third that of its Danish competitor

Platform offers discounts for weight-loss and fertility medicines sold by Novo Nordisk, Eli Lilly and others

Novo Nordisk had accused the telehealth company of breaching its patent on Wegovy