From trends to routines — how beauty is evolving in the Gulf region

DUBAI: The beauty landscape in the Gulf is shifting, driven by a new generation of consumers who see skincare, self-care and digital discovery as part of their everyday lives. According to Nicole Nitschke, managing director of FACES Beauty Middle East, the region has moved far beyond simply buying products. “Beauty in the GCC (Gulf Cooperation Council) has evolved from being product-focused to increasingly experience-driven, with consumers seeking solutions that combine effectiveness, self-care and personalization,” she told Arab News.

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