The deal authorizes the creation of multilingual and multi-version content of the TIkTok star, and is expected to generate $4 billion in annual sales.

The deal authorizes the creation of multilingual and multi-version content of the TIkTok star, and is expected to generate $4 billion in annual sales.

The Senegalese-Italian influencer has sold his company for nearly $1 billion in a deal that includes the creation of a digital twin powered by artificial intelligence.