Creators and brands are reacting to major changes on TikTok after its US ownership shift as reach drops analytics vanish and trust erodes.

Users reported their struggles using social app TikTok days after the company was set up as a majority American-owned joint venture to avoid a US ban.

The technical failure coincided with TikTok’s ownership transition, leading users to question whether videos criticizing ICE raids in Minnesota were being intentionally censored.

Creators and brands are reacting to major changes on TikTok after its US ownership shift as reach drops analytics vanish and trust erodes.