NBCUniversal's calling card used to be "Must See TV," but the modern media world has pushed the company in a new direction, led by live sports.

NBCUniversal's calling card used to be "Must See TV," but the modern media world has pushed the company in a new direction, led by live sports.

Today, NBC Sports owns the rights to many of sports’ “crown jewels,” including the Super Bowl, the NBA, the Premier…