As retailers create AI agents for shopping and customer service, Google wants to secure its place in the ecommerce market.

Google is embracing "agentic shopping" wherein users can easily make purchases through the Gemini app and AI Mode.

As retailers create AI agents for shopping and customer service, Google wants to secure its place in the ecommerce market.

The retail giant also has a similar deal with OpenAI's ChatGPT and has its own AI-powered chatbot, Sparky.

Before the recent holiday shopping season, OpenAI launched an instant checkout feature within ChatGPT