Relevance and algorithms: Experts highlight how the creator economy is reshaping media

DUBAI: Media experts at the 1 Billion Followers Summit said on Friday that the rise of the creator economy was reshaping the media landscape, though the role of legacy outlets remained essential. The 4th edition of the summit, held from Jan. 9 to 11 in Dubai, brought together more than 15,000 content creators and over 500 speakers from around the world to examine how the creator economy is transforming industries ranging from fashion and technology to sports, entertainment, AI, lifestyle and personal finance.

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