But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego…

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination

La nuova era dei Lego si chiama Smart Play. Un nuovo sistema di gioco presentato al Ces 2026, che comprende mattoncini e personaggi interattivi. (ANSA)